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When Considering the Advertising Medium of Magazines,which of the Following

Question 216

Multiple Choice

When considering the advertising medium of magazines,which of the following advantages and disadvantages apply?


A) very targeted,good detail,good "pass along"; but inflexible and has long lead times
B) flexible,timely,local market; but may be expensive,has a short life,and no "pass along"
C) flexible,repeat exposure,inexpensive; but "mass market" and very short exposure
D) selected audience,flexible,can be personalized; but relatively expensive per contact and hard to retain attention
E) demonstrations,good attention,and wide reach; but expensive in total,has a lot of clutter,and not always selective audience

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