When considering the advertising medium of magazines,which of the following advantages and disadvantages apply?
A) very targeted,good detail,good "pass along"; but inflexible and has long lead times
B) flexible,timely,local market; but may be expensive,has a short life,and no "pass along"
C) flexible,repeat exposure,inexpensive; but "mass market" and very short exposure
D) selected audience,flexible,can be personalized; but relatively expensive per contact and hard to retain attention
E) demonstrations,good attention,and wide reach; but expensive in total,has a lot of clutter,and not always selective audience
Correct Answer:
Verified
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