Contests and coupons given to consumers are good examples of sales promotion.
Correct Answer:
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Q21: It is the job of the marketing
Q24: The general objective of promotion is to
Q26: The four promotion jobs of the AIDA
Q29: The right promotion blend depends on what
Q30: Sales promotion is special advertising or personal
Q31: Developing integrated marketing communications is more difficult
Q34: A firm that adopts the integrated marketing
Q35: The informing objective in promotion is simply
Q37: Firms spend less money on advertising than
Q38: A sales promotion manager's job is choosing
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