A firm that adopts the integrated marketing communications concept tries to coordinate all its promotion communications to a target customer to convey a consistent and complete message.

Question

Quizplus · Accepted Answer

Effective blending of all the firm's promotion efforts should produce integrated marketing communications: the intentional coordination of every communication from a firm to a target customer to convey a consistent and complete message.

A Firm That Adopts the Integrated Marketing Communications Concept Tries