Which of the following is NOT true with respect to publicity?
A)Publicity attempt to attract attention to the firm without having to pay media costs.
B)Publicity includes a company's website and the material it posts on the website.
C)Publicity includes word-of-mouth communication.
D)Publicity for B2B includes trade shows.
E)Publicity includes coverage in the press.

Question

Quizplus · Accepted Answer

Publicity is any unpaid form of nonpersonal presentation of ideas,goods,or services.Publicity people try to attract attention to the firm and its offerings without having to pay media costs.Publicity includes a company's website and the material it posts on the website,viral videos,word-of-mouth communication,a company's Facebook page,its "tweets" on Twitter,and coverage it receives in the press.

Which of the Following Is NOT True with Respect to Publicity