"Advertising":
A) is the only form of mass selling.
B) is also called "sales promotion."
C) is concerned with "promotion" using samples, coupons, and contests.
D) involves direct spoken communication between sellers and potential customers.
E) is any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.

Question

Quizplus · Accepted Answer

Advertising is defined as any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor. This means that advertising is not the only form of mass selling (A), is not the same as sales promotion (B), does not always involve the use of samples, coupons, and contests (C), and is not necessarily a direct spoken communication between sellers and potential customers (D).