Publicity efforts:
A) Attempt to attract attention to the firm without having to pay media costs.
B) Can be more effective than advertising if a firm has a really new message.
C) Can be more useful than advertising in helping a customer solve a problem.
D) All of these alternatives are true.

Question

Quizplus · Accepted Answer

All three statements are true. Publicity efforts can attract attention to the firm without having to pay for media costs, can be more effective than advertising for new messages, and can be more useful in helping customers solve problems.

Publicity Efforts