Compared with other promotion methods, PERSONAL SELLING:
A) is less expensive when the target customers are numerous and widespread.
B) is less effective in overcoming sales resistance.
C) is less flexible in adapting to customers' needs and attitudes.
D) provides more immediate feedback.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

Personal selling provides the opportunity for immediate feedback as the salesperson can directly interact with the customer and understand their needs and concerns. However, it may not necessarily be less expensive or flexible compared to other promotion methods, and the effectiveness in overcoming sales resistance would depend on the skills and techniques used by the salesperson.

Compared with Other Promotion Methods, PERSONAL SELLING