Identify the true statement pertaining to publicity.
A) It is any paid form of nonpersonal presentation of ideas, goods, or services by a sponsor.
B) It is the main form of mass selling which includes only the use of traditional media.
C) If a firm has a really new message, publicity may be less useful than advertising.
D) Posting videos on YouTube and writing blogs are both ways a company can use publicity to its advantage.
E) It tries to attract attention to the firm and its offerings by paying substantial media costs.

Question

Quizplus · Accepted Answer

Posting videos on YouTube and writing blogs are both examples of how a company can use publicity to its advantage by creating content that is of interest to their target audience and gaining exposure through social media and online sharing. The other choices are not accurate statements about publicity.

Identify the True Statement Pertaining to Publicity