Which of the Following Statements About Publicity Is True

Which of the following statements about publicity is true?

A) It is any paid form of nonpersonal presentation of ideas,goods,or services by a sponsor.
B) It is the main form of mass selling,which includes only the use of traditional media.
C) If a firm has a really new message,publicity may be less useful than advertising.
D) It includes posts on a company's website,viral videos,word-of-mouth communication,a company's Facebook page,and its "tweets" on Twitter.
E) It tries to attract attention to the firm and its offerings by paying substantial media costs.