The basic promotion objective of informing consumers corresponds to which stage(s)of the AIDA model?
A)getting Attention
B)holding Interest
C)getting Attention and holding Interest
D)getting Attention and arousing Desire
E)obtaining Action

Question

Quizplus · Accepted Answer

Getting attention is necessary to make consumers aware of the company's offering,and holding interest gives the communication a chance to build the consumer's interest in the product.

The Basic Promotion Objective of Informing Consumers Corresponds to Which