The AIDA model consists of four promotion jobs:
A) getting Attention, building Intrigue, arousing Desire, and obtaining Action.
B) becoming Aware, holding Interest, arousing Desire, and providing Assistance.
C) getting Attention, holding Interest, creating Demand, and obtaining Action.
D) getting Attention, holding Interest, arousing Desire, and obtaining Action.
E) becoming Aware, holding Interest, arousing Desire, and obtaining Action.
Correct Answer:
Verified
Q194: The AIDA model:
A) focuses on what happens
Q195: Southwest Airlines' "Ding" widget pops up on
Q196: Any distraction that reduces the effectiveness of
Q197: The traditional communication process does NOT include:
A)
Q198: "Noise" (in the traditional communication process) refers
Q200: In the communication process, the individual who
Q201: A potential customer watches a TV ad
Q202: A Hewlett-Packard sales rep is making a
Q203: Identify the traditional communication process.
A) Source-Encoding-Message channel-Decoding-Receiver-Feedback.
B)
Q204: An advertising manager is trying to decide
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