The AIDA model:
A) focuses on what happens after the adoption process is complete.
B) shows that the promotion effort is done once desire is aroused.
C) consists of four basic promotion jobs.
D) suggests that mass media can get consumers' attention only if that is what consumers desire.
E) All of these alternatives about the AIDA model are true.

Question

Quizplus · Accepted Answer

The AIDA model consists of four basic promotion jobs: Attention, Interest, Desire, and Action. It is a framework for understanding and analyzing the customer's decision-making process and guiding the development of effective marketing communications strategies. Options A, B, D, and E are not accurate descriptions of the AIDA model.

The AIDA Model