Southwest Airlines sends an e-mail to frequent-flier customers offering a special low price between selected cities if the plane ticket is purchased within the next four days.This is an example of

Question

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Direct marketing is direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling.Effective e-mail programs give customers targeted information they find timely and useful.

Southwest Airlines Sends an E-Mail to Frequent-Flier Customers Offering a Special