Hewlett-Packard sends an e-mail to key business customers announcing a special low price on a new type of printer that is faster and produces better-quality color documents than any of its current printers.This is an example of

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Direct marketing is direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling.This is also called direct-response promotion.Effective e-mail programs give customers targeted information they find timely and useful.

Hewlett-Packard Sends an E-Mail to Key Business Customers Announcing a Special