A customer who searches the Yellow Pages for information regarding a business is taking on which of the following dual roles in the communication process?

Question

Quizplus · Accepted Answer

The traditional communications process assumes that it's the seller ("source")who initiates communication.In many cases that is true,but in other situations the customer ("receiver")initiates the process.For example,a consumer enters "pizza delivery" into Google or asks a retail salesperson for help,and organizational buyers phone salespeople to ask questions or request bids.

A Customer Who Searches the Yellow Pages for Information Regarding