Which of the following is NOT an accurate statement about the use of e-mail for direct-response promotion?
A)Most target customers use e-mail.
B)E-mail offers a relatively low cost compared to other types of promotion.
C)Personalized messages are not needed or helpful.
D)E-mail messages can link to videos.
E)Creative e-mail messages can grab customer attention.

Question

Quizplus · Accepted Answer

Personalized and creative messages can get customer attention in a crowded e-mail box.

Which of the Following Is NOT an Accurate Statement About