Greenpeace sends a mail request for a financial contribution to someone who has donated to its causes in the past.This is an example of
A)direct marketing.
B)integration.
C)publicity.
D)indirect-response promotion.
E)mass selling.

Question

Quizplus · Accepted Answer

Direct marketing is direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling.Effective programs give customers targeted information they find timely and useful.

Greenpeace Sends a Mail Request for a Financial Contribution to Someone