A producer using very aggressive promotion to get final consumers to ask intermediaries for a new product has a(n)________ policy.
A)pulling
B)target marketing
C)selective distribution
D)pushing
E)intensive distribution

Question

Quizplus · Accepted Answer

Most producers focus a significant amount of promotion on customers at the end of the channel.This helps to stimulate demand and pull the product through the channel of distribution.Pulling is getting customers to ask intermediaries for the product.

A Producer Using Very Aggressive Promotion to Get Final Consumers