A producer might use a pulling policy rather than a pushing policy if
A)intermediaries are reluctant to handle a new product.
B)it is offering a very high-tech product to a small product-market.
C)its sales force has been very successful getting wholesalers and retailers to handle its product.
D)it has a very limited promotion budget.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

A producer might use a pulling policy when intermediaries are reluctant to handle a product.

A Producer Might Use a Pulling Policy Rather Than a Pushing