Which of the following is true about the relation between promotion blends and the promotion target?
A)Pushing in the channel means using normal promotion to intermediaries.
B)Service-oriented companies often try to design ads targeted at customers that also communicate to their own employees.
C)Promotion to intermediaries emphasizes personal selling.
D)Pushing within the firm involves promotion to employees,especially salespeople.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

Pushing means using normal promotion efforts to intermediaries; service-oriented firms design promotion that targets customers and employees; promotion to intermediaries emphasizes personal selling; and pushing within the firm targets employees,especially salespeople.

Which of the Following Is True About the Relation Between