The best way to reach early adopters is through
A) impersonal and scientific information media.
B) salespeople and mass media.
C) innovators.
D) the mass media.
E) opinion leaders.
Correct Answer:
Verified
Q258: In promotion to final consumers,
A)advertising,publicity,and sales promotion
Q259: Which of the following statements about innovators
Q260: Compared to innovators,early adopters
A)adopt a new idea
Q261: _ prefer to do things the way
Q262: Which of the following is NOT true
Q265: The innovators are the group of customers
Q268: The adoption curve
A) emphasizes the importance of
Q270: Wholesalers spend the largest share of their
Q273: A retailer's target customers are young, well
Q278: Which of the following groups is likely
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents