________ prefer to do things the way they have been done in the past and are very suspicious of new ideas.
A) Innovators
B) Early adopters
C) Laggards or nonadopters
D) The late majority customer group
E) Opinion leaders
Correct Answer:
Verified
Q257: The best way to reach early adopters
Q258: In promotion to final consumers,
A)advertising,publicity,and sales promotion
Q259: Which of the following statements about innovators
Q260: Compared to innovators,early adopters
A)adopt a new idea
Q262: Which of the following is NOT true
Q264: A research report shows that a magazine's
Q265: Regarding the adoption curve,marketers may determine that
Q270: Wholesalers spend the largest share of their
Q284: Early adopters
A) can help the promotion effort
Q305: A retailer's target customers are skeptical and
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