A retailer's target customers are skeptical and cautious about new ideas. Strong social pressure from their own peer group may be needed before they adopt a new product. These target customers are:
A) the early majority.
B) laggards.
C) innovators.
D) early adopters.
E) the late majority.

Question

Quizplus · Accepted Answer

The late majority are skeptical and cautious about new ideas and often require social pressure from their peer group before adopting a new product.

A Retailer's Target Customers Are Skeptical and Cautious About New