A firm with a product in the market maturity stage of the product life cycle is likely to focus on which basic promotion objective?
A) pioneering
B) publicizing
C) informing
D) lagging
E) persuading

Question

Quizplus · Accepted Answer

A firm with a product in the market maturity stage of the product life cycle is likely to focus on persuading customers to choose their product over competitors. At this stage, there are many players in the market, and the aim is to differentiate the product from others to maintain or increase market share. The focus is on persuading customers with the value proposition and unique selling points of the product.

A Firm with a Product in the Market Maturity Stage