The EARLY MAJORITY have a lot of contact with:
A) innovators.
B) the mass media only.
C) the mass media, salespeople, and early adopter opinion leaders.
D) impersonal and scientific information sources.
E) salespeople only.

Question

Quizplus · Accepted Answer

The early majority tend to have a lot of contact with a combination of mass media, salespeople, and early adopter opinion leaders. This is because they need more information and reassurance before adopting a new product or idea, and these sources provide a variety of perspectives and information to help them make a decision. Innovators are too far ahead in the adoption curve to have much contact with the early majority. Impersonal and scientific information sources may be used, but they are often less influential than personal contacts and opinions. Salespeople alone are not sufficient to reach the early majority, as they require a more diverse set of information sources.

The EARLY MAJORITY Have a Lot of Contact With