The LATE MAJORITY:
A) make a lot of use of mass media.
B) respond more to social pressure from other late adopters than to salespeople.
C) make a lot of use of salespeople.
D) use salespeople and have much contact with the early majority.
E) have a lot of contact with early adopters.

Question

Quizplus · Accepted Answer

The late majority are often skeptical about new products and are more likely to be convinced to adopt them by social pressure from other late adopters rather than by salespeople. They also tend to rely heavily on word-of-mouth recommendations from people they trust rather than mass media or early adopters.