The _____ can help the promotion effort by spreading word-of-mouth information and advice among other consumers.
A) innovators
B) late majority customer group
C) laggards
D) early adopters
E) nonadopters

Question

Quizplus · Accepted Answer

Early adopters are the consumers who are quick in adopting new products and services. They are influential individuals and can help the promotion effort by spreading word-of-mouth information and advice among other consumers.

The _____ Can Help the Promotion Effort by Spreading Word-Of-Mouth