The early majority group
A) tends to have the greatest contact with salespeople.
B) tends to cling to the status quo and think it's the safe way.
C) prefers to do things the way they have been done in the past and are very suspicious of new ideas.
D) tends to avoid risk and waits to consider a new idea after many early adopters have tried it-and liked it.
E) can help the promotion effort by spreading word-of-mouth information and advice among other consumers.

Question

Quizplus · Accepted Answer

The early majority group tends to avoid risk and waits to consider a new idea after many early adopters have tried it - and liked it. They are not as prone to innovation as the early adopters but do eventually adopt new products or ideas once they are proven to be worthwhile.

The Early Majority Group