A research report shows that a magazine's readers are well respected by their peers and high in opinion leadership. They tend to be younger, more mobile, and more creative than later adopters. But they have fewer contacts outside their own social group or community than innovators. A firm might advertise to the readers of this magazine if it is targeting:
A) laggards.
B) innovators.
C) the early majority.
D) early adopters.
E) the late majority.

Question

Quizplus · Accepted Answer

The research report states that the magazine's readers are younger, more mobile, and more creative than later adopters, and they have fewer contacts outside their own social group or community than innovators. This makes them likely to be early adopters, and therefore, a firm might advertise to them if targeting this group.

A Research Report Shows That a Magazine's Readers Are Well