Early adopters
A) tend to rely on information sources that are not controlled by marketers.
B) tend to be opinion leaders.
C) are the first adoption curve group to buy a product.
D) are commonly called buzz agents.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

Early adopters are often opinion leaders who influence others in their social circles. They are not the first to adopt (that would be innovators), and they are not commonly referred to as buzz agents.

Early Adopters