A producer is likely to focus its promotion effort on stimulating primary demand at what stage in the product life cycle?
A) Market introduction
B) Market growth
C) Market maturity
D) Sales decline
E) When selective demand is over.

Question

Quizplus · Accepted Answer

Primary demand refers to the demand for an entire product category, rather than for a specific brand. Therefore, during the market introduction stage, when a new product or product category is being launched, a producer is likely to focus its promotion effort on stimulating primary demand.

A Producer Is Likely to Focus Its Promotion Effort on Stimulating