Regarding promotion blends, which of the following statements is TRUE?
A) Consumer products producers should rely almost completely on personal selling in the market maturity stage.
B) Reminding becomes important in the market introduction stage.
C) More targeted promotion is needed during the sales decline stage of the product life cycle.
D) Informing becomes important in the market growth stage.
E) None of these statements is TRUE.

Question

Quizplus · Accepted Answer

During the sales decline stage, more targeted promotion is needed to reach specific segments that may still be interested in the product.

Regarding Promotion Blends, Which of the Following Statements Is TRUE