Regarding the adoption curve, marketers may determine that there is little to be gained from trying to inform or influence the:
A) Innovators.
B) Early adopters.
C) Early majority.
D) Late majority.
E) Laggards.

Question

Quizplus · Accepted Answer

Laggards are typically the last group to adopt an innovation. They are usually skeptical of change and may only adopt a new product or technology due to necessity or lack of alternatives. Marketers often find that efforts to change the behavior of laggards are less effective and may not be worth the investment, as this group is less likely to be influenced by marketing efforts compared to earlier adopters.

Regarding the Adoption Curve, Marketers May Determine That There Is