In the promotion blend during the market maturity stage of the product life cycle:
A) The total amount spent on promotion usually decreases.
B) The total amount spent on promotion may rise as competition increases.
C) The basic promotion objective is informing.
D) The promotion emphasis starts to shift from building primary demand to building selective demand.
E) None of these is a good answer.

Question

Quizplus · Accepted Answer

During the market maturity stage, competition is intense, and companies often increase their promotional spending to differentiate their products and maintain market share, leading to a rise in total promotion expenditure.

In the Promotion Blend During the Market Maturity Stage of the Product