What is the most accurate definition of the term corporate chain?
A) a firm that owns and manages more than one store
B) retailer-sponsored groups formed by independent retailers that run their own buying organizations and conduct joint promotion efforts
C) wholesaler-sponsored groups that work with "independent" retailers
D) franchisors who develop good marketing strategies and who carry out the strategy in their own units
E) a firm that owns a single store but operates through multiple franchisors
Correct Answer:
Verified
Q155: A retailer's decisions about Place would include
Q156: A corporate chain
A)is formed by independent retailers
Q157: Which of the following is relevant regarding
Q158: Which of the following best describes the
Q159: When a supermarket manager decides to offer
Q163: Department stores
A)usually aim at customers seeking convenience
Q164: Department stores
A)are large stores that emphasize depth
Q165: A limited-line store is to a single-line
Q176: According to the text, single-line stores are
Q198: A _ is a type of conventional
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents