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Essentials of Marketing Study Set 2
Quiz 11: Distribution Customer Service and Logistics
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Question 201
Multiple Choice
Which of the following types of activities is/are likely to occur at a distribution center?
Question 202
Multiple Choice
Which of the following best reflects the order in which activities are most likely to be performed on goods arriving at a distribution center?
Question 203
Multiple Choice
Which of the following statements about the choice of storing facilities is true?
Question 204
Multiple Choice
Which of the following is true about public warehouses?
Question 205
Multiple Choice
Compared to a warehouse,a distribution center is
Question 206
Multiple Choice
Speeding the flow of products and avoiding unnecessary storing costs is the primary function of a
Question 207
Multiple Choice
Compared to private warehouses,public warehouses
Question 208
Multiple Choice
A(n) ________ is a special kind of warehouse designed to speed the flow of goods and avoid unnecessary storing costs.
Question 209
Multiple Choice
Which of the following is true of distribution centers?
Question 210
Multiple Choice
Use this information for questions that refer to the United Tools case. Terry Harter is marketing manager for United Tools,and Mike O'Reilly is the firm's logistics manager.They work together to make decisions about how to get United's hand and power tools to its customers-a mix of manufacturing plants and final consumers (who buy United tools at a hardware store) .United Tools does not own its own transport facilities,and it works with wholesalers to reach its business customers. Together,Harter and O'Reilly try to coordinate transporting,storing,and product-handling activities to minimize cost while still achieving the customer service level their customers and intermediaries want.This usually requires that United keep an inventory of most of its products on hand; but demand for its products is fairly consistent over time,so inventory is easy to manage. Harter has identified four options for physical distribution systems she could use to reach two of her key wholesalers,Ralston Supply and Ricotta Tool Co.The total cost for each option-and the distribution service levels that can be achieved-are as follows:
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\begin{array}{c}\begin{array}{lll}\\1.\\2.\\3.\\4.\\\\\end{array}\begin{array}{lll}\text{Main feature of system:}\\Airfreight\\Inland ~waterways\\Trucks\\Rail ~and ~regional\\warehouses\\\end{array}\begin{array}{lll}\begin{array}{rc}\text { Total Cost}&\text { Distribution Service Level }\\\$ 1,000,000 & 95 \text { percent } \\\$ 300,000 & 60 \text { percent } \\\$ 500,000 & 70 \text { percent } \\\$ 650,000 & 80 \text { percent }\\\\\end{array}\end{array}\end{array}
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Ralston Supply expects a very high level (90 percent) of distribution customer service.Ricotta Tool Co.is willing to settle for a 70 percent customer service -leveleven if that means some products will occasionally be out of -stockif it gets products at a lower price. For its large retail hardware customers (like Home Depot) ,United regularly ships smaller orders directly to individual stores or in some cases to the retail chain's warehouses.Cross-country shipments usually go by rail,while regional shipments usually go by truck. United's shipments to international markets often rely on containerization.The likely reason for this is that
Question 211
Multiple Choice
There are big shifts in demand from season to season for the lawn mowers produced by GreenVision Co.,and its need for storage facilities also varies.For its storage needs,GreenVision should think about using