Some channel conflict may be
A)inevitable when channel members have different objectives.
B)useful if that is what it takes for customers at the end of the channel to receive better value.
C)avoided when a producer does not sell identical products through different (competing)channels.
D)reduced if there is a channel captain who thinks about all of the members of a channel and helps to direct their activities.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

Some level of conflict may be inevitable or even useful,if that is what it takes for customers to receive better value.Some manufacturers try to serve different market segments through each channel,while others may use a channel captain to avoid or solve channel conflicts.

Some Channel Conflict May Be