To reduce conflicts in channels,a firm should
A)offer different products through each channel.
B)provide some compensation to members of the older channel.
C)treat channel partners fairly even when one partner is more powerful.
D)focus on segments not currently served by existing channels.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

Some firms manage conflict by offering different products through each channel,whether the channel is an old one or a new one.Manufacturers often try to serve different market segments through each channel.Treating channel partners fairly,even when one partner is more powerful,reduces conflict.

To Reduce Conflicts in Channels,a Firm Should