If a producer has a technically superior and expensive product that has achieved brand preference,and the producer wants retailers to provide aggressive promotion and maximum customer service,this producer should seek
A)multichannel distribution.
B)exclusive distribution.
C)administered distribution.
D)intensive distribution.
E)selective distribution.

Question

Quizplus · Accepted Answer

Producers may use exclusive distribution to help control prices and the service offered in a channel.

If a Producer Has a Technically Superior and Expensive Product