If a producer's marketing manager wants intermediaries to take over all responsibility for promoting a product,the marketing manager should probably use
A)exclusive distribution.
B)selective distribution.
C)intensive distribution.
D)a vertically integrated distribution system.
E)any of these,since every channel member must support a product with promotion.

Question

Quizplus · Accepted Answer

In exclusive distribution,a firm selects only one wholesaler or retailer in each geographic area,giving them all responsibility for promoting their product.

If a Producer's Marketing Manager Wants Intermediaries to Take Over