Which of the following is the easiest way for a firm to enter foreign markets?
A)joint venture
B)licensing
C)multinational bargaining
D)direct investment
E)management contracting

Name: Which of the following is the easiest way for a firm to enter foreign markets? A)joint venture B)licensing C)multinational bargaining D)direct investment E)management contracting
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Question

Quizplus · Accepted Answer

Since the licensee in the foreign market takes most of the risk,licensing is often an easy way to enter international markets.

Which of the Following Is the Easiest Way for a Firm