A producer that enters into a licensing agreement with a foreign company to better reach foreign customers is most likely selling the rights to use its
A)production facilities.
B)brand name.
C)channels of distribution.
D)sales force.
E)All of these are equally likely.

Question

Quizplus · Accepted Answer

Licensing means selling the right to use some process,trademark,patent,or other right for a fee or royalty.

A Producer That Enters into a Licensing Agreement with a Foreign