Sunkist sells foreign companies the right to use the Sunkist brand on soft drinks and citrus juices sold outside the United States.Sunkist gets both an initial fee and a royalty on the sale of goods bearing its brand name.Sunkist is engaged in
A)exporting.
B)management contracting.
C)licensing.
D)a joint venture.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

Licensing means selling the right to use some process,trademark,patent,or other right for a fee or royalty.

Sunkist Sells Foreign Companies the Right to Use the Sunkist