Licensing,in international marketing,
A)refers to foreign intermediaries agreeing to sell products produced in this country.
B)requires a producer to pay a licensing fee to the country where it wants to sell its products.
C)increases the risk that a company's production facilities will be taken over by the foreign country.
D)means a company selling the right to use a process,trademark,patent,or other right for a fee or royalty.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

Licensing means selling the right to use some process,trademark,patent,or other right for a fee or royalty.

Licensing,in International Marketing