When the Rosco International chain of restaurants enters foreign markets, locals own the restaurant facilities, but look to Rosco to provide expertise in management and marketing. Rosco uses the _______ approach to enter international markets.
A) management contracting
B) direct investment
C) exporting
D) joint venture
E) licensing

Question

Quizplus · Accepted Answer

The management contracting approach involves a local company owning and providing the facilities while a foreign company provides marketing and management expertise. This is exactly what Rosco is doing in foreign markets.

When the Rosco International Chain of Restaurants Enters Foreign Markets