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Licensing, in International Marketing

Question 278

Multiple Choice

Licensing, in international marketing,


A) refers to foreign intermediaries agreeing to sell products produced in this country.
B) requires a producer to pay a licensing fee to the country where it wants to sell its products.
C) increases the risk that a company's production facilities will be taken over by the foreign country.
D) means a company selling the right to use a process, trademark, patent, or other right for a fee or royalty.
E) None of these alternatives is correct.

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