In general, marketers that seek greater control over their marketing mixes in the international environment will:
A) hire more marketing managers.
B) invest more financial resources and take greater risks.
C) use intensive distribution.
D) choose to export or license.
E) set up traditional global channels.

Question

Quizplus · Accepted Answer

To have greater control over their marketing mixes in the international environment, marketers will invest more financial resources and take greater risks. This may involve creating customized marketing strategies for each country or region, establishing local offices, and conducting market research to better understand local consumer behavior and preferences. Choosing to export or license may not necessarily provide greater control over the marketing mix, as the company may need to adjust its strategies to meet the requirements and preferences of the local licensee or distributor. Intensive distribution or setting up traditional global channels may also not necessarily provide greater control over the marketing mix, as the company may need to rely on intermediaries to reach its target market.

In General, Marketers That Seek Greater Control Over Their Marketing