Sunkist sells foreign companies the right to use the Sunkist brand on soft drinks and citrus juices sold outside the United States. Sunkist gets both an initial fee and a royalty on the sale of goods bearing its brand name. Sunkist is engaged in:
A) Exporting.
B) Management contracting.
C) Licensing.
D) Joint venturing.
E) None of these is a good answer.

Question

Quizplus · Accepted Answer

Sunkist is engaged in licensing its brand name to foreign companies for use on their soft drinks and citrus juices, which is a form of licensing.

Sunkist Sells Foreign Companies the Right to Use the Sunkist