Sales growth is usually faster when the product is incompatible with the past values and experience of the target market.

Question

Quizplus · Accepted Answer

Sales growth is typically slower for products that are incompatible with the past values and experience of the target market, as it takes more time for consumers to understand, accept, and adopt such products. Compatibility with existing values and experiences usually facilitates faster adoption and growth.

Sales Growth Is Usually Faster When the Product Is Incompatible