A product idea may be in different life-cycle stages in different markets.
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Q33: The length of each stage in the
Q34: The more narrowly we define a product-market,
Q35: Sales growth is usually faster when the
Q36: The probable length of the product life
Q37: It is possible for a firm with
Q39: Firms should try to develop marketing mixes
Q40: In general, product life cycles appear to
Q41: In the new-product development process discussed in
Q42: The first step in new-product development is
Q43: Market testing can be risky because it
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